The Business Emergency Room Podcast with Maartje van Krieken

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Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.

Podcast production and show notes provided by HiveCast.fm

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Could You Afford to Be Sick for a Week?

August 5, 2026

Ask yourself this: could your business survive a full week without you, no phone, no email, no decisions from you at all?

That's the question behind Maartje van Krieken's conversation with Cory Blumenfeld, founder and CEO of BlueMoso, who built and exited multiple companies before landing on his 90/10 rule. Ninety percent of what most leaders do daily can be handed off. The other ten percent, the vision and judgment calls that actually move a business forward, is the real job. Cory learned this firsthand when a sudden illness pulled him out for a week, and the business ran fine without him. Maartje ties this straight to valuation. A company that can't function without its founder is worth less than that founder probably thinks, and the usual culprit is unclear ownership rather than a lack of trust.

The conversation then turns to AI, and Cory is direct that it can't fix a delegation problem for leaders who never learned to delegate to people in the first place. AI clears out busy work. It doesn't replace judgment. Maartje pushes back with an example from her own experience, where a polished AI-assisted report turned out to rest on a completely wrong assumption. What happens when a tool built to move faster just moves a mistake faster too?

They close by flipping the lens toward investors and board members to ask what separates a leader still buried in the weeds from one built to scale. The answer, they argue, shows up in small things: how a leader talks about their team, their time, and what they're willing to admit they don't know.

Episode Breakdown:

00:00 Could Your Business Survive a Week Without You?

02:57 The 90/10 Rule of Leadership Delegation

06:13 How to Build Processes You Can Hand Off

08:31 Warning Signs of Poor Delegation on a Leadership Team

10:59 Delegating to AI vs Delegating to People

16:20 The Risk of AI Errors at Scale

18:24 What Investors and Board Members Look For

25:42 Final Leadership Advice From Cory Blumenfeld

Connect with Cory Blumenfeld:

Visit the BlueMoso Website

Cory Blumenfeld is a 5x founder with two exits and more than a decade of experience across startups, operations, sales, and product. Across his companies, he has helped raise nearly $5 million and built an audience of more than 67,000 followers on LinkedIn.

Having started businesses in industries he knew nothing about, Cory learned that success rarely comes from having all the answers. Today, he is the founder of BlueMoso, which helps business owners get their time back with high-performing virtual assistants matched to how they actually work.

Cory is on a mission to help one million business owners spend less time buried in day-to-day tasks and more time focused on what matters most, whether that's growing their business, serving more clients, or building a life outside of work.

Connect with Maartje van Krieken:

Subscribe to The Business Emergency Room on YouTube

Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.

Podcast production and show notes provided by HiveCast.fm

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The Most Avoided Diagnosis in Business: Who Is Managing Your C-Suite?

July 29, 2026

Nearly half of company boards never regularly evaluate their CEO, and Maartje van Krieken explains why that silence at the top quietly costs organizations far more than any bad quarter.

Most leadership teams look calm from the outside. Meetings run smoothly, decisions get made, and everyone seems aligned. Maartje argues that calm can be a warning sign rather than a strength. When a senior team stops disagreeing about anything important, has it really reached alignment, or has it just learned to avoid the hard conversations?

She breaks down the three layers of accountability that should exist at the top of every organization. The board should hold the CEO responsible. The CEO should hold the C-suite responsible. And the C-suite should hold each other responsible. Maartje explains why each layer tends to fail quietly, from boards with a personal stake in the CEO they hired to executives who stop challenging peers because their own career depends on staying in favor.

She draws on two real cases. One is a public company unraveling under a founder-led board. The other is a mid-market business where every department performs well alone but nothing gets done together. She shows what dysfunction actually looks like before it becomes a crisis. What happens in the room when the CEO isn't there? Does anyone still get uncomfortable on purpose?

Maartje closes with a case for bringing in an outside perspective before problems harden into politics. Her takeaway is direct. The strongest leadership teams share a habit most performance systems miss. They tell each other the truth.

Episode Breakdown:

00:00 The Hidden Cost of an Unaccountable C-Suite

04:43 The Three Layers of Leadership Accountability Explained

08:45 A Public Company Case Study in Board Failure

11:26 PE-Backed vs Mid-Market: How Company Type Shapes Accountability

16:09 A Real Case of C-Suite Silos and Dysfunction

18:30 Warning Signs of a Dysfunctional C-Suite

20:11 The Hidden Cost of a Team That Avoids Conflict

24:53 When a Performance Problem Becomes a Turnaround

27:35 Three Steps to Close the Accountability Gap This Week

Connect with Maartje van Krieken:

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Visit Imtiaz Dispute Resolution

Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.

Podcast production and show notes provided by HiveCast.fm

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Before You Call the Lawyer, Call a Mediator.

July 22, 2026

Every business relationship sends a warning signal months before it breaks, and the leaders who profit are the ones willing to act on it early instead of waiting for the lawyers to get involved.

Maartje sits down with mediator and arbitrator Imtiaz Siddiqui, a litigator who spent two decades in courtrooms and now works to keep people out of them. His take is blunt: most leaders wait until the legal bills pile up before they consider mediation, when the smarter move is to bring in a neutral at the very first sign of friction.

Why do we wait? People process conflict on different timelines. One side flags the problem right away, the other absorbs it until it boils over, and by the time both parties agree something is wrong, the dispute has already blown up.

The numbers back him up. Mediation costs a fraction of litigation, resolves in a fraction of the time, and produces agreements people actually honor. Court judgments don't carry the same weight. Winning a case is no guarantee the other side follows through.

The real fix is a better contract, not a better lawyer. Siddiqui and Maartje both land on the same idea. Name your neutral and define what success and failure look like while the relationship is still healthy, not after the trust is gone. What would change if every partnership agreement treated conflict as a certainty rather than a risk?

Disagreements don't hurt businesses. A known problem left sitting while everyone stays polite does the damage.

Episode Breakdown:

00:00 Why Business Leaders Wait Too Long to Address Conflict

03:12 When Should You Trigger Mediation in a Business Dispute

13:27 Mediation vs Litigation: The Real Cost and Timeline Data

18:58 Arbitration vs Mediation: Key Differences Explained

23:04 Why You Need a Dispute Resolution Clause in Every Contract

34:21 Final Advice: Use Mediation Early and Often

Connect with Imtiaz A. Siddiqui:

IAS LAW LLC

Imtiaz has been practicing law for over twenty years. He started his career in New York City working on complex, large-scale antitrust, financial fraud, and commodities fraud matters. After ten years, Imtiaz moved to New Orleans where he worked on varied contract and litigation matters in the public and private sectors. In 2018, Imtiaz launched his solo practice, IAS LAW LLC, where he handles, among other things, business transactional and litigation matters. Last summer, Imtiaz started his newest professional endeavor, Imtiaz Dispute Resolution, where he provides arbitrator, mediator, and negotiator services relating to a variety of disciplines.

Connect with Maartje van Krieken:

Subscribe to The Business Emergency Room on YouTube

Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.

Podcast production and show notes provided by HiveCast.fm

Open Audio Episode Page

Why Outsourcing Fails and the 5 Questions That Change That

July 15, 2026

Half of all outsourcing relationships fail within five years, and Maartje van Krieken says the reason almost always comes down to one bad decision made at the very start.

The founder of The Chaos Games Consulting and host of The Business Emergency Room makes the case that outsourcing doesn't usually fail because of a bad vendor or bad luck. It fails because companies sign the deal before they've done the work to set it up for success. Take Nike. The company runs a fifty-billion-dollar business without owning almost any factories, but that's not really the lesson here. The real lesson is what Nike held onto: design, brand, and hands-on oversight never left the building. That's the part most companies skip.

When you outsource a problem you never fixed, it doesn't go away. It just gets harder to see. Maartje breaks down the patterns that show up again and again: nobody clearly owns the relationship, the two companies never actually figure out how to work together day to day, and there's rarely any plan for what happens if things fall apart. That last one is a big deal. Seventy percent of companies have pulled outsourced work back in house over the past five years, yet many of them never planned for that possibility going in. So before signing anything, she suggests asking a few honest questions. Do you know exactly what success looks like? Is someone responsible for this relationship? Would you recognize failure within ninety days? How would you walk away if you needed to? And what are you keeping for yourself?

Outsourcing can be one of the smartest moves a business makes, but only if it's treated as ongoing work rather than something you set up once and forget. She wraps up by recommending Michael Corbett's The Outsourcing Revolution, echoing her main point: outsourcing done right builds real strength, and outsourcing done wrong turns a fixable problem into a much bigger one.

Episode Breakdown:

00:00 Why Half of All Outsourcing Relationships Fail

02:54 The Shift from Cost-Cutting to Strategic Outsourcing

05:50 What Nike Got Right About Outsourcing

09:07 Common Pitfalls That Sink Outsourcing Deals

11:55 Five Questions to Ask Before You Outsource

24:03 Building an Outsourcing Exit Strategy That Works

Connect with Maartje van Krieken:

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