The Influencer Marketing Factory Podcast

Why Brands Are Getting Twitch Wrong w/ Mary Kish

November 3, 2026

In this episode, Alessandro Bogliari chats with Mary Kish, Head of Community at Twitch, to explore what makes live streaming unique.

They discuss Twitch’s community culture, real-time engagement, the role of brands, and content beyond gaming, plus why authenticity and belonging are redefining success for creators.

Show Notes:

(00:52) Introduction to Mary and Twitch

(03:29) Understanding Twitch's Unique Community Dynamics

(05:27) Engagement and Interaction on Twitch

(10:58) The Role of Brands in the Twitch Ecosystem

(13:10) Exploring Diverse Content Beyond Gaming

(18:24) The Importance of Community and Belonging

(21:45) The Future of Streaming Technology

(24:25) Overcoming Barriers to Streaming

(28:18) The Human Element of Streaming

Check out some of our previous episodes!

Open Audio Episode Page

The Future of Travel Content: Creators, Curation & Community w/ Deepa Lakshmin (Lonely Planet)

October 13, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Deepa Lakshmin, Head of Social Media and Video at Lonely Planet, to explore how travel content creation has evolved, why long-term creator partnerships matter, and what the future of travel inspiration looks like in the digital age.

Show Notes:

(01:17) Introduction to Deepa and Lonely Planet

(03:07) Long-Term Collaborations in Influencer Marketing

(04:55) Lonely Planet Correspondent Network: Concept and Implementation

(08:16) Identifying Storytellers and Content Creators in Travel

(11:15) Offline to Online Travel Experience

(15:00) The Future of Travel Inspiration and Content

(20:11) Working with Tourism Boards and Brand Partnerships

Check out some of our previous episodes!

Open Audio Episode Page

Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)

September 23, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Jose “Pepe” Gorbea, VP of International Growth at Hyperquake, to discuss humanizing brands in the era of AI.

Pepe explores the power of co-creation, building trust through influencer partnerships, and how storytelling, purpose, and authentic connections can help brands create meaningful relationships with their audiences.

Show Notes:

(00:45) Introduction to Pepe

(02:35) Humanizing brands in the era of AI

(06:30) Building trust with storytelling

(10:00) The role of community and purpose in brand growth

(14:25) Framework for effective marketing and storytelling

(17:10) Metrics that truly matter for business growth

(20:10) Importance of human-centered experiences

(23:45) Future of marketing

Check out some of our previous episodes!

Open Audio Episode Page

How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris

September 2, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences.

Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.

Show Notes:

(01:16) Introduction to Danny Farris

(04:37) Marketing Moments and Fan Engagement Strategies

(07:56) Impact of Social Media on Player Connection

(09:18) Content Trends and Audience Engagement

(11:34) Balancing a Legacy Brand and Innovation

(14:34) The Evolution of Schedule Release Strategies

(19:44) Future Opportunities in Sports Marketing

Check out some of our previous episodes!

Open Audio Episode Page

Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan

June 24, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships.

Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.

Show Notes:
(01:35) Introduction to Omer Dahan and Fiverr

(04:52) The Evolution of Affiliate Marketing

(10:38) Performance-Driven Strategies in Influencer Marketing

(15:03) Evaluating Creators on Metrics and Authenticity

(18:50) Integrating Marketing Efforts Across Departments

(23:04) Innovations in Tracking and Attribution

Check out some of our previous episodes!

Open Audio Episode Page

The Influencer Marketing Factory Podcast

Stream this Podcast

Connect

Latest Episodes

Why Brands Are Getting Twitch Wrong w/ Mary Kish

The Future of Travel Content: Creators, Curation & Community w/ Deepa Lakshmin (Lonely Planet)

Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)

How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris

Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan