The Influencer Marketing Factory Podcast

Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)

September 23, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Jose “Pepe” Gorbea, VP of International Growth at Hyperquake, to discuss humanizing brands in the era of AI.

Pepe explores the power of co-creation, building trust through influencer partnerships, and how storytelling, purpose, and authentic connections can help brands create meaningful relationships with their audiences.

Show Notes:

(00:45) Introduction to Pepe

(02:35) Humanizing brands in the era of AI

(06:30) Building trust with storytelling

(10:00) The role of community and purpose in brand growth

(14:25) Framework for effective marketing and storytelling

(17:10) Metrics that truly matter for business growth

(20:10) Importance of human-centered experiences

(23:45) Future of marketing

Check out some of our previous episodes!

Open Audio Episode Page

How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris

September 2, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences.

Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.

Show Notes:

(01:16) Introduction to Danny Farris

(04:37) Marketing Moments and Fan Engagement Strategies

(07:56) Impact of Social Media on Player Connection

(09:18) Content Trends and Audience Engagement

(11:34) Balancing a Legacy Brand and Innovation

(14:34) The Evolution of Schedule Release Strategies

(19:44) Future Opportunities in Sports Marketing

Check out some of our previous episodes!

Open Audio Episode Page

Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan

June 24, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships.

Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.

Show Notes:
(01:35) Introduction to Omer Dahan and Fiverr

(04:52) The Evolution of Affiliate Marketing

(10:38) Performance-Driven Strategies in Influencer Marketing

(15:03) Evaluating Creators on Metrics and Authenticity

(18:50) Integrating Marketing Efforts Across Departments

(23:04) Innovations in Tracking and Attribution

Check out some of our previous episodes!

Open Audio Episode Page

How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey

June 3, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing.

Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.

Show Notes:

(01:10) From Wendy's to TripAdvisor: Building Challenger Brands

(02:24) Why Travel Search Is No Longer About Keywords

(04:25) Creators & the Future of Travel Discovery

(10:54) AI Search, Social Platforms & Consumer Attention

(14:33) The New Rules of Brand Storytelling

(16:15) Winning Gen Z Without Alienating Other Generations

(22:05) What Makes Creator Partnerships Actually Work

(26:26) The Biggest Marketing Opportunities Ahead

Check out some of our previous episodes!

Open Audio Episode Page

Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)

May 13, 2026

In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.

The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.

Show Notes:

(01:32) Introduction to Kirby

(03:35) Co-Creation and Collaboration with Influencers

(05:10) Balancing Brand Guidelines and Creator Authenticity

(10:50) Experiential Marketing and Brand Ambassador Trips

(15:38) Managing Campaigns and Metrics Effectively

(17:50) Integrating Influencer Marketing into Broader Strategies

(19:03) Future Trends in Influencer Marketing

(21:02) Building Community IRL

Check out some of our previous episodes!

Open Audio Episode Page

The Influencer Marketing Factory Podcast

Stream this Podcast

Connect

Latest Episodes

Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)

How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris

Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan

How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey

Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)