The Influencer Marketing Factory Podcast

Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan

June 24, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships.

Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.

Show Notes:
(01:35) Introduction to Omer Dahan and Fiverr

(04:52) The Evolution of Affiliate Marketing

(10:38) Performance-Driven Strategies in Influencer Marketing

(15:03) Evaluating Creators on Metrics and Authenticity

(18:50) Integrating Marketing Efforts Across Departments

(23:04) Innovations in Tracking and Attribution

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How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey

June 3, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing.

Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.

Show Notes:

(01:10) From Wendy's to TripAdvisor: Building Challenger Brands

(02:24) Why Travel Search Is No Longer About Keywords

(04:25) Creators & the Future of Travel Discovery

(10:54) AI Search, Social Platforms & Consumer Attention

(14:33) The New Rules of Brand Storytelling

(16:15) Winning Gen Z Without Alienating Other Generations

(22:05) What Makes Creator Partnerships Actually Work

(26:26) The Biggest Marketing Opportunities Ahead

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Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)

May 13, 2026

In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.

The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.

Show Notes:

(01:32) Introduction to Kirby

(03:35) Co-Creation and Collaboration with Influencers

(05:10) Balancing Brand Guidelines and Creator Authenticity

(10:50) Experiential Marketing and Brand Ambassador Trips

(15:38) Managing Campaigns and Metrics Effectively

(17:50) Integrating Influencer Marketing into Broader Strategies

(19:03) Future Trends in Influencer Marketing

(21:02) Building Community IRL

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How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick

April 22, 2026

In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships.

She shares why brands need to move beyond transactional relationships with creators and focus on more authentic collaborations that reflect cultural relevance and integrity.

The conversation also explores how brands can better engage Gen Z through community-driven initiatives like campus ambassador programs, and why creators are increasingly becoming involved in product development - shifting their role from simple amplification to true authorship.

Show Notes:

(01:05) Introduction to Lisa

(06:15) The Evolution of Creator Partnerships

(09:15) Balancing Authenticity and Scale

(11:48) Cultural Relevance and Collaboration

(15:27) Engaging with Gen Z and Campus Ambassadors

(19:30) The Shift to Authorship in Creator Marketing

(22:40) Future of Brand-Creator Partnerships

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Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross

April 1, 2026

In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement.

He discusses his mission to amplify employee ideas, the challenges of navigating customer feedback, and the balance between brand identity and current trends. Robin emphasizes the significance of user-generated content and the need to adapt to various social media platforms while considering the future of long-form content.

Show Notes:

(01:20) Introduction to Robin Ross

(03:07) Robin's Mission, Achievements, and Purpose

(06:58) The Emergence of Social Media at Costco

(11:11) Navigating Customer Feedback and Engagement

(14:34) The Balance of Brand Identity and Trends

(17:10) Content Strategy: UGC and Employee Contributions

(18:40) Adapting to Different Social Media Platforms

(21:15) The Future of Long-Form Content

(24:05) Conclusion and Future Insights

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Latest Episodes

Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan

How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey

Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)

How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick

Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross