Tony D’Urso Show

What separates people who become business owners from those who remain employees?

Entrepreneur Reed Nyffeler shares how to think like an owner, develop leaders, overcome fear, and create exceptional value.

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Why do talented, capable people stay stuck when they could be building something of their own? Reed Nyffeler has spent nearly two decades developing leaders and helping people make the transition from employee to business owner. He shares why fear keeps people from making the leap, how purpose creates direction, and why one simple change from "Why me?" to "Why not me?" can completely change how you approach opportunity. You'll also discover why Reed stopped giving people answers and started asking questions, how a lesson from his one-year-old daughter changed his leadership, and why developing other leaders is essential if you want your organization to grow beyond you. And as artificial intelligence transforms the workplace, Reed offers another definition of AI: Authentic Interaction. His message is simple: use technology to create more time for human connection – then find what you can do exceptionally well.

What You'll Learn

• Why talented people stay employees instead of becoming owners.

• How to overcome the fear that keeps you from taking action. • Why asking questions can develop stronger, more independent leaders.

• How purpose creates direction for your business and your life.

• Why becoming exceptional may matter even more in the age of AI.

Sponsors

Odoo - Fully integrated business software to help you grow and scale. Learn more at Odoo.

The Southgate Foundation - Quietly making a difference for people facing difficult circumstances around the world. Learn more. 

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: ad-sales@libsyn.com

About Reed Nyffeler

Reed Nyffeler is an entrepreneur, author, and founder and CEO of Signal, a security franchise operating across 48 states and nine countries. Over the course of his career, he has helped hundreds of people move toward business ownership while developing leaders capable of building and growing their own organizations. Reed is the author of Transform Through Purpose and Lead Exponentially. His work focuses on a progression from leading yourself, to developing other leaders, to building organizations that can grow beyond their founders. He also created Next In Leadership to help develop the next generation of leaders through authentic interaction, mentorship, and practical leadership development.

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👉 Book: Lead Exponentially: Your Path to Developing Authentic and Intentional Leaders


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What if you're not nearly as good at reading people as you think? Former Secret Service Special Agent Brad Beeler reveals how to build trust, recognize deception, and get closer to the truth.

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What happens when your first impression is completely wrong – and the truth is staring you in the face? 

After 25 years with the United States Secret Service, Brad Beeler knows that even experienced investigators can misread people.

He shares an extraordinary murder investigation in which his assumptions nearly prevented him from discovering the truth – until another detective asked one simple question.

Discover how to recognize misleading signals, earn trust in the first five minutes, and create conversations where people feel comfortable opening up.

The secret isn't always asking the right question. It's earning the right answer.

Whether you're hiring, negotiating, selling, or leading a team, you'll discover a different way to approach the person sitting across from you.

What You'll Learn

•   Why first impressions can lead you to completely misread someone.

•   How to build trust in the first five minutes of a conversation.

•   What body language and vocal cues can – and cannot – reveal about deception.

•   Why listening and giving someone your full attention create a competitive advantage.

•   How to ask better questions and uncover information others miss.


Sponsors 

Odoo - Fully integrated business software to help you grow and scale. Learn more at Odoo.com/tonydurso.

The Southgate Foundation - Helping widows, orphans and the elderly. Learn more at thesouthgatefoundation.org.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: ad-sales@libsyn.com

About Brad Beeler

Brad Beeler is a retired United States Secret Service Special Agent with 25 years of experience in criminal investigations, protective operations, and high-stakes communication. He conducted more criminal polygraph examinations than any other agent in Secret Service history and trained investigators and intelligence professionals. Drawing on decades of experience interviewing criminals, victims, and world leaders, Brad now shares practical strategies for building trust, understanding human behavior, and communicating more effectively. He is the author of Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing the Truth, and Communicating with Anyone.

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👉 Book: Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing the Truth, and Communicating with Anyone


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Every entrepreneur wants more opportunities. But what if chasing them is actually slowing your growth?

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Sir Richard Harpin started HomeServe with £50,000 and ultimately built it into a company valued at more than £4 billion. But looking back, he believes it might have become twice as large if he had learned earlier what not to pursue.

Richard explains why entrepreneurs become bottlenecks as their companies grow, why execution can beat originality, and why founders should focus on their strengths rather than trying to fix every weakness. He also shares why entrepreneurs need a not-to-do list, how he nearly ran out of money twice, and the leadership changes that helped HomeServe expand around the world. This is a conversation about knowing when to push forward – and when saying no may be the smartest growth strategy of all.

What You'll Learn

•  Why too many opportunities can actually limit growth

•  How founders become bottlenecks as their companies scale

•  Why execution can matter more than having an original idea

•  Why Richard believes every entrepreneur needs a not-to-do list

•  How to evolve from running the business to leading its growth

Sponsors

Shopify
Launch, build, and grow your business with one of the world's leading commerce platforms. Start your free trial at Shopify.com/tony

The Southgate Foundation
Helping widows, orphans and the elderly. Learn more at thesouthgatefoundation.org.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: ad-sales@libsyn.com

About Sir Richard Harpin

Sir Richard Harpin is the founder of HomeServe, which he helped grow from a £50,000 startup into an international company ultimately acquired in a deal valued at more than £4 billion. After more than three decades building HomeServe, Richard turned his attention to helping other entrepreneurs scale their companies. He is the Growth Partner and owner of Business Leader and author of How to Make a Billion in Nine Steps, which distills the lessons he learned building HomeServe – including the mistakes he believes cost the company years of growth.

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👉 Book: How to Make a Billion in Nine Steps: INSTANT SUNDAY TIMES BESTSELLER


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Most businesses can grow for a season. Far fewer are built to endure for generations.

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What makes one company last while another eventually disappears? Terry Conway went from CFO of Perdue Farms to buying a tiny seafood business with one primary product and one telephone line. He transformed it into an international company by relentlessly focusing on product quality, competitive advantage, trust, and closing the deal. Along the way, he learned costly lessons about expansion, discovered why humility matters when doing business around the world, and made longevity part of the plan from day one. This is a conversation about building a company for the long haul – not simply building one to sell.

What You'll Learn

•  Why some companies endure while others disappear

•  The three focal points Terry says belong on every CEO's agenda

•  Why trust can become a powerful competitive advantage

•  How humility and thoroughness shaped Terry's global expansion

•  What it takes to build a multigenerational company

Sponsors 

Shopify 

Launch, build, and grow your business with one of the world's leading commerce platforms. Start your trial at Shopify.com/tony

The Southgate Foundation 

Helping widows, orphans and the elderly. Learn more at thesouthgatefoundation.org.

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: ad-sales@libsyn.com

About Terry Conway

Terry Conway is an entrepreneur, former CFO of Perdue Farms, and author of Business Is Simple. After a decade as CFO, he left a successful corporate career to acquire a small regional seafood business and reinvent it. Terry expanded the company internationally while developing a business philosophy centered on trust, continuous product improvement, competitive processing, marketing, sales, and long-term thinking. His adventures sourcing around the world even earned him the nickname "Indiana Jones of the seafood business." Today, the company operates across seven countries, with a multigenerational philosophy that Terry says was part of the plan from the beginning.

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What if the adversity standing in your way could actually become part of your advantage?

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Success isn't about avoiding setbacks – it's about developing the resilience to keep moving through them. For entrepreneurs and business leaders, adversity can either stop your progress or strengthen you for what's next.

Eric Bailey went from being told he might never walk to becoming a professional basketball player, global speaker, and CEO of a multi-million-dollar enterprise. He shares the principles behind Championship DNA, why vision requires action, how accountability accelerates growth, and what entrepreneurs can learn from elite athletes about performing under pressure.

What You'll Learn

• How to develop the resilience to keep moving through adversity

• Why vision creates direction – but action creates results

• How preparation turns unexpected opportunities into breakthroughs

• What elite athletes can teach entrepreneurs about habits and accountability

• Why your past doesn't have to determine your future

Sponsors

Shopify 

Launch, build, and grow your business with one of the world's leading commerce platforms. Start your trial at Shopify.com/tony

Odoo 

Run your entire business from one fully integrated platform. CRM, Accounting, Sales, Inventory, Marketing, Website Builder, and much more. Learn more at Odoo.com/tonydurso. 

Advertise on The Tony DUrso Show. For sponsorship opportunities, email: ad-sales@libsyn.com

About Eric Bailey

Eric Bailey is a globally recognized speaker, former professional basketball player, and CEO of a multi-million-dollar enterprise. After being abandoned at birth, growing up in South Central Los Angeles, and being diagnosed with a degenerative bone disease, Eric defied expectations and built an extraordinary career in sports, business, and speaking. Today, he helps entrepreneurs, business leaders, and organizations develop resilience, accountability, vision, and what he calls Championship DNA.

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👉 Get your FREE Vision Map™ Blueprint and let's make your vision happen