#1034 Marketing Automation Basics

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Seven years ago I chatted with Luke Magsamen who was a member of the Roundpeg team at the time about marketing automation While tools have changed the strategies we discussed are as relevant today to help you keep a business running smoothly even while you sleep Here are some key points from our discussion Automated Messaging Automated emails and messages can engage both new and existing customers without constant manual effort This includes sending birthday wishes or reminding customers about abandoned carts Essential Tools To implement a successful automated marketing campaign you need a good email program engaging landing pages and a comprehensive database of customer information Personalized Campaigns Personal touches like birthday discounts or anniversary reminders can re-engage customers effectively Luke shared his experience with Dollar Shave Club where a birthday discount prompted him to make an additional purchase Ongoing Engagement Automated emails can keep customers engaged over long sales cycles For instance sending a series of emails with different resources after a proposal can guide potential customers towards a purchase decision Evergreen Content Ensure your automated emails contain evergreen content that remains relevant over time Avoid seasonal references or outdated information by linking to updated content on your website Complementary Follow-up While automation is powerful it s essential to complement it with personal follow-ups such as phone calls to maintain a human touch in customer interactions If you ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business https morethanafewwords com avoid-fomo Click here to visit this podcast episode