#1083 Take Your Advertising Outdoors | Charlie Riley

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Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets but Charlie breaks down how businesses of all sizes can benefit from this often-overlooked channel We talked about the creative flexibility of outdoor advertising it s not just billboards From wrapping cars to printing ads on pizza boxes the opportunities to grab attention in unique ways are endless And here s the best part outdoor advertising is measurable Gone are the days when you d throw an ad out into the world and hope for the best With today s tools you can track impact using methods like mobile IDs and even pixel tracking on websites We also dove into the importance of simplicity in outdoor ad creative sometimes less is more For a billboard you ve got about five seconds to make an impression so a concise punchy message works best And no don t even think about using long URLs or QR codes on highway billboards Charlie and I agree that s just dangerous Overall it was a great conversation about thinking outside the digital box and exploring new ways to connect with customers in the real world If you want to learn more about outdoor advertising Charlie recommends checking out OneScreen ai to see how they can help businesses of any size Click here to visit this podcast episode

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