Engaging a CEO is less about selling a solution and more about initiating a meaningful business relationship By positioning yourself as a strategic partner rather than a product provider aligning your approach with the CEO s vision and understanding the importance of building rapport with Executive Assistants you elevate your standing as a trusted advisor This relationship-driven approach founded on genuine interest in the CEO s priorities and thoughtful respectful communication enhances your chances of a successful long-term business connection Does this Really Work Yes it does Click here to visit this podcast episode
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