#332 Mastering Business Content: Jon Clemence’s Advice For Entrepreneurs

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Today I had the pleasure of speaking with Jon Clemence a talented editor and writer who runs his own editing and writing agency Jon s dedication to helping businesses communicate effectively is truly inspiring Jon s journey into editing and writing started long before it became his profession I ve always loved writing reading and editing he told me His passion for literature continued through college and seminary where he enjoyed editing classmates papers just for fun However it wasn t until the COVID-19 pandemic that Jon considered editing as a career After losing his job he reflected on his true interests I realized that editing and proofreading could be more than just a hobby I wondered could I make a living from this And it turns out I could Jon turned a setback into an opportunity building a thriving business that helps clients enhance their content to attract and convert website visitors into loyal clients Jon shared valuable insights on common mistakes businesses make with their content When you know your product inside and out it s easy to assume everyone else does too But that s not the case His key advice is to write with the customer in mind Put on your customer goggles and make your content engaging Jon s top tips for improving business writing include 1 Start with a Hook We live in an attention economy Jon noted Grab your reader s attention immediately with a compelling story statistic or bold statement 2 Focus on Formatting Jon emphasized the importance of readability Break up text into shorter paragraphs and use headers Most people skim especially on mobile devices 3 Include a Call to Action Every piece of content should guide the reader to the next step whether it s contacting you signing up for a newsletter or making a purchase Jon s clients value the peace of mind he provides When I send you something I don t have to worry He delivers high-quality work on time saving clients both time and effort It s hard to put a dollar amount on that but the value is undeniable he said Jon also shared his personal and professional goals including his desire to grow his business through marketing and sales Beyond business Jon dreams of taking his wife on an Alaskan cruise and traveling to Ireland Germany and England As we wrapped up Jon left us with powerful advice Lean into the fear Whatever that next step is that you re afraid of that s probably exactly what you need to do Jon s journey is a reminder that following your passion even through challenges can lead to rewarding opportunities If you d like to learn more about Jon and his work connect with him on LinkedIn or visit Cedar Press Proofreading Whether you want to improve your business content or be inspired by his journey Jon is an incredible person to connect with Thanks for tuning in to this episode of the Inspired Podcast Don t forget to subscribe leave a review and join us next time for more inspiring stories and insights Stay inspired EditingTips ContentWriting BusinessSuccess Entrepreneurship JonClemence InspiredPodcast WritingAdvice ContentStrategy MarketingTips LeanIntoTheFear PodMatch Click here to visit this podcast episode