#958 Start With Original Content

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Today s tip start with a bit of a rant I I teach marketing at a local university and was grading papers the other night As I read it occurred to me a number of my students were using CHAT GPT to write their essays I was annoyed but also stopped to think about why I felt like that was problematic The answer was pretty simple Their answers were generic boring and they didn t really address my specific question In a way that is the same challenge content marketers have when using AI to create content If you re not starting with good original content the end result is generic a little boring and doesn t really answer the questions your customers have So how do you get around that Well the best way to use AI on the front end is to ask it a question Then you overlay your own content on top of the generic outline Or use AI on the back end uploading a blog post you ve already written and ask AI to transform your content into a series of social media updates Ask it to rewrite headlines or create teasers Try this with transcripts from interviews and podcasts Ask it to create summaries When you start with your content the end result is not going to be generic or boring and it will answer questions your customers have Click here to visit this podcast episode