From Creator To Strategist W/ Austin Null (McKinney)

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In this episode of The Influence Factor Alessandro Bogliari CEO and Co-Founder of The Influencer Marketing Factory sits down with Austin Null Strategy Director of Influence Marketing at McKinney to explore the evolution and future of influencer marketing Austin shares insights from his dual experience as a creator and marketer stressing the importance of empowering creators fostering communities and building proactive brand-creator partnerships He also delves into monetization challenges the impact of user-generated content UGC and why he believes influencer marketing is still in its early days with education and diversification essential for brand success Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 01 03 – Introduction to Austin 03 52 – Empowering creators and building communities 05 42 – Evolution of influencer marketing 10 05 – Importance of user-generated content UGC 16 07 – Current state of advertising 20 05 – Improving the infrastructure and system 23 50 – Tips for brand marketers 26 28 – Diversifying perspectives in marketing Check out some of our previous episodes The Creator s Attorney w Tyler Chou The New Currency of Marketing w Raja Rajamannar CMO of Mastercard Pay Transparency for Creators w Lindsey Lugrin How To Protect Your Social Media Accounts w Liron Segev Liquid Death s Unconventional Marketing w Greg Fass Are Brands Adapting to the Changing Role of Creators w Desiree Martinez The Secrets Behind ESPN s Social Media Success w Maxwell Kelley Inside Snap s Playbook w Brooke Berry Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence TikTok s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Art of Social Media Creativity w Jon Youshaei New Social Media Subscriptions Super Bowl s Influencers and Content Creators Trips w Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Click here to visit this podcast episode