In September 2001 the CEO of a major company announced a big decision From a classical strategy viewpoint it was highly strategic You can find many such cases in textbooks A month later another CEO made an important announcement This decision wouldn t have been called so strategic The first CEO apos s decision nearly destroyed the company and cost them their career The second CEO apos s decision cemented their status as a tech guru These cases represent two fundamental approaches to strategy One of them is an outdated path that s gradually becoming obsolete Learn more from the Episode 21 of the Strategic Seeing by Svyatoslav Biryulin podcast 
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