Are You The Problem? How Founder-Led Sales Hold Back Your Agency Ep 48

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Send Eddie a Text MessageJoin the NEWSLETTER at http TransformYourFuture com where Eddie writes about Entrepreneurship Reinvention and Identity In this episode of Transform Your Future Eddie Isin sits down with Corey Quinn author of Anyone Not Everyone to dive deep into the challenges faced by agency owners trapped in founder-led sales They explore strategies to scale agencies sustainably the importance of vertical specialization and innovative outbound marketing techniques that yield results Key Moments and Time StampsIntroduction and Purpose of the Book 00 00 01 27 Corey shares the motivation behind Anyone Not Everyone focusing on helping agency owners escape founder-led sales and achieve scalable growth Deep Specialization The Key to Scaling 01 27 03 58 Corey introduces the concept of quot deep specialization quot emphasizing the importance of niche markets and the three pillars focus strategy and empathy Overcoming Sales Friction with Vertical Positioning 03 58 06 58 Why focusing on specific industries like law or medical practices removes barriers in the sales process Building Founder-Independent Systems 10 00 12 43 The importance of systematic processes in transitioning away from founder-led operations Gift-Based Outbound Marketing Strategy 17 45 20 59 Corey explains how sending thoughtful gifts transformed Scorpion s outbound strategy The Power of a 20 List 21 22 23 47 How to identify and focus on the top 20 of high-value clients for maximum revenue and retention Preparing Agencies for Exit 24 03 26 44 Corey highlights how vertical specialization and systematic processes increase agency valuation and readiness for acquisition Balancing Inbound Outbound and Relationship-Based Marketing 30 53 32 15 Corey provides a framework for combining these approaches to create a robust growth strategy Educational Marketing Standing Out in Saturated Markets 35 51 38 10 How creating content that educates potential clients can differentiate your agency and build trust Resources and Links Anyone Not Everyone https anyonenoteveryone comCorey s Website https www coreyquinn comBook Recommendations The Ultimate Sales Machine by Chet Holmes https amzn to 3CMRNesBuy Back Your Time by Dan Martell https amzn to 48WbqgaConnect with Eddie Isin Website https transformYourFuture comLinkedIn https www linkedin com in edwardisin Subscribe to Transform Your Future Newsletter Where Eddie writes about personal development reinvent amp identity http transformyourfuture com