Audience-First Content Strategies W/ Dace De La Foret (Nationwide)

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In this episode of The Influence Factor Alessandro Bogliari CEO and Co-Founder of The Influencer Marketing Factory chats with Dace de la Foret AVP of Social Media at Nationwide They discuss audience-first content strategies the importance of authenticity and how user- and employee-generated content build trust Dace also highlights the role of music in branding and how partnerships like Nationwide s with the NFL connect with fan bases He predicts a future in the creator economy driven by niche content authenticity and trust Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 01 04 – Introduction to Dace 05 25 – Audible brand connection 10 20 – User-generated and employee-generated content 17 27 – Partnerships and reaching specific fan bases 22 25 – Putting the audience first in content strategy 26 57 – Future of the creator economy Check out some of our previous episodes The Creator s Attorney w Tyler Chou The New Currency of Marketing w Raja Rajamannar CMO of Mastercard Pay Transparency for Creators w Lindsey Lugrin How To Protect Your Social Media Accounts w Liron Segev Future of Online Communities w Sara Wilson Liquid Death s Unconventional Marketing w Greg Fass Are Brands Adapting to the Changing Role of Creators w Desiree Martinez The Secrets Behind ESPN s Social Media Success w Maxwell Kelley Inside Snap s Playbook w Brooke Berry Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi What Does it Take to Succeed as a Creator w Nicky Reardon From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence TikTok s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Art of Social Media Creativity w Jon Youshaei Exploring the Influence and Impact of Reddit w Will Cady New Social Media Subscriptions Super Bowl s Influencers and Content Creators Trips w Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Click here to visit this podcast episode