Building A Sustainable Future In Influencer Marketing W/ Tiffany Hardin (Gild Creative Group)

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In this episode of The Influence Factor host Alessandro Bogliari interviews Tiffany Hardin Founder and CEO of Gild Creative Group They discuss her journey in influencer marketing and the significance of sustainability in the industry Tiffany emphasizes that creators should have a clear vision establish solid operational structures and prioritize financial management She advises influencers to consider the overall value and benefits of partnerships when negotiating prices For brands she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs Tiffany believes the future of influencer marketing hinges on creators 39 commitment to their craft and the human connection brands bring to the relationship Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 01 02 – Introduction to Tiffany 02 55 – Transition from music business to influencer marketing 06 22 – Trends and the importance of sustainability 08 10 – Tips for content creators vision operations and finance 13 34 – Negotiating prices value and benefits 22 22 – The future of influencer marketing Check out some of our previous episodes Pay Transparency for Creators w Lindsey Lugrin How To Protect Your Social Media Accounts w Liron Segev Future of Online Communities w Sara Wilson Liquid Death 39 s Unconventional Marketing w Greg Fass Are Brands Adapting to the Changing Role of Creators w Desiree Martinez The Secrets Behind ESPN 39 s Social Media Success w Maxwell Kelley Inside Snap 39 s Playbook w Brooke Berry Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What is the Future of Social Media w Coco Mocoe What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi What Does it Take to Succeed as a Creator w Nicky Reardon From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence TikTok 39 s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Art of Social Media Creativity w Jon Youshaei Exploring the Influence and Impact of Reddit w Will Cady New Social Media Subscriptions Super Bowl 39 s Influencers and Content Creators Trips w Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Innovation Within A Traditional Marketplace w Jake Karls Mid-Day Squares Click here to visit this podcast episode