Building Trust Through Authentic And Ethical Marketing (with Cat Valverde)

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What if I told you that the key to a successful marketing strategy might lie in something as simple yet profound as sticking to your values On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde a marketing professional who turned a burnout moment into a powerful business driven by ethics integrity and authenticity These days marketing is often treated with skepticism so Cat s approach is a breath of fresh air Her story is deeply personal and rooted in a quest for authenticity Cat believes that intertwining personal values with business practices is not only possible but essential for long-term success This is a topic worth considering especially if you are tired of the cutthroat often unscrupulous tactics that have come to define much of the marketing landscape With joy in her heart a Harvard MBA in progress and over 5 million in direct revenue created for clients to date Cat Valverde is excited to laugh take a deep breath and crack open the spreadsheets with us Her focus is digital revenue strategy in the post-ads economy She s most curious about the part we tend to talk about least in the digital business space How s it really going financially Founder of Profeshh and a digital marketing expert Cat is on a mission to bring transparency and fairness into the marketing world Growing up knowing that her father pioneered the unsavory telemarketing scams of the 80s and 90s schemes that preyed on the elderly and vulnerable Cat developed a deep-seated commitment to ethical and equitable business practices This background fuels Cat s passion for creating marketing programs built on transparency trust and authenticity With her latest program she helps small businesses reengage and reactivate their email lists bringing tailored data-driven strategies to help them thrive She s most excited to connect with SaaS course creation agency and eCommerce teams Cat believes that there s enough sunshine for everyone No matter what the economy looks like When you re dedicated to ethical marketing equanimity and bring a unique impact to the marketplace you win She and her team at Profeshh are here today with real cashflow solutions that you can implement right now at no cost Links Mentioned https emailrevamp com Click here to visit this podcast episode