Crisis Talk: Turning Chaos Into Strategic Communication

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When disaster strikes and reputations are on the line are you ready to communicate your way through the storm Effective crisis communication is a cornerstone of business resilience as highlighted in this discussion with Melissa Hodgson a seasoned PR and Communications Expert Drawing from over three decades of experience Melissa emphasizes the importance of proactive planning to mitigate business emergencies from natural disasters to reputation crises She shares insights on why organizations must anticipate vulnerabilities and cultivate trusted relationships with communication specialists Moreover she stresses the role of transparency respect and tactful messaging in managing public and media narratives even when sensitive issues arise This episode serves as a powerful reminder to prioritize readiness and strategic communication to maintain trust and credibility during crises About our Guest nbsp Melissa Hodgson ABC APR is an award-winning public speaker PR practitioner and proven leader with a unique perspective on crisis communication As vice president at Gambel Communications Melissa provides crisis communication counsel and oversees best-in-class public relations services for Gambel clients With more than 30 years experience in public relations and issues management Melissa has successfully represented her employers and clients in proactive and reactive communication environments Melissa is accredited by both the International Association of Business Communicators ABC and Public Relations Society of America APR The dual accreditation indicates her commitment to the rigorous national and international standards for senior communicators She earned a bachelor s degree in communication theory and public relations from the University of Alabama About the Host Your host Maartje van Krieken brings a wealth of experience from the front lines of business turmoil With a background in crisis management managing transformation and complex collaboration she has successfully guided numerous organizations through their most challenging times Her unique perspective and practical approach make her the go to First Responder in the arena of business turmoil and crisis Podcast Homepage https www thebusinessemergencyroom com https www thechaosgamesconsulting com https www linkedin com in maartje Thanks for listening Thanks so much for listening to our podcast If you enjoyed this episode and think that others could benefit from listening please share it using the social media buttons on this page Do you have some feedback or questions about this episode Leave a comment in the section below Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes you can subscribe to the podcast on Apple Podcasts or Stitcher You can also subscribe in your favorite podcast app Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated They help our podcast rank higher on Apple Podcasts which exposes our show to more awesome listeners like you If you have a minute please leave an honest review on Apple Podcasts Click here to visit this podcast episode