Want to turn your passion into a thriving business while honoring your roots and values In this episode of The Happy Hustle Podcast I sit down with my man Derek Wilson entrepreneur rancher outdoorsman and all-around inspiring dude to dive into his journey of launching Grit Sticks a line of premium 100 American beef sticks that honors his family s ranching legacy Let s be real building a successful product-based business isn t all rainbows and butterflies Derek opens up about the grit it takes to launch consumable products the challenges of the supply chain and the lessons he s learned in an ultra-competitive space He s here to share gold nuggets on marketing strategies subscription services and the importance of storytelling to build brand loyalty even when competing against imported alternatives Derek also dives into how grit applies to both marriage and business As a husband and father of four he s mastered balancing entrepreneurship with family life all while keeping his priorities in check And trust me that balance takes just as much hustle as growing a successful business He also shares invaluable tips on the art of sales understanding your numbers and how to leverage subscription-based models to build a sustainable business If you re looking to step up your marketing game Derek s advice on customer engagement building brand loyalty and targeting the right audience will have you scribbling down notes This episode is a must-listen if you ve ever dreamed of launching a product building a brand that matters or simply finding more purpose and grit in your day-to-day life So grab a Grit Stick or your snack of choice and tune in In this episode we cover 03 02 Marriage Wisdom and Grit in Relationships06 10 The Journey of Grit Sticks08 48 Understanding the Supply Chain11 57 Honoring Family Legacy Through Business14 59 Lessons from the Consumable Product Industry18 01 Marketing Strategies for Consumables25 59 The Challenge of Competing with Imported Beef26 57 Building Brand Loyalty Through Storytelling28 51 Targeting the Right Audience for Beef Products29 47 The Importance of Subscription Services30 44 Creating Value Through Customer Engagement31 40 The Power of Retention in Business35 12 Health and Wellness Through Nature37 41 The Art of Sales and Self-Promotion40 32 Spiritual Connection and Personal Growth45 26 Navigating Challenges in BusinessConnect with Derekhttps www instagram com derekwilsonshow https www facebook com primalkingFind Derek on this website www gritstick comConnect with Cary https www instagram com caryjack https www facebook com SirCaryJackhttps www linkedin com in cary-jack-kendzior https twitter com thehappyhustlehttps www youtube com channel UCFDNsD59tLxv2JfEuSsNMOQ featured Get a free copy of his new book The Happy Hustle 10 Alignments to Avoid Burnout Achieve Blissful Balance https www thehappyhustle com bookSign up for The Journey 10 Days To Become a Happy Hustler Online Course https thehappyhustle com thejourney Apply to the Montana Mastermind Epic Camping Adventure https thehappyhustle com mastermind It s time to Happy Hustle a blissfully balanced life you love full of passion purpose and positive impact Episode Sponsor Magnesium Breakthrough from BiOptimizers https bioptimizers com happyIf you ve been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer I gotta warn ya be careful You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals Did you know that over 75 of Americans are already deficient in magnesium Yeah it s wild Magnesium is this powerhouse mineral that s involved in over 600 biological reactions in your body It helps with everything from sleep to stress management to hormone balance all key players in keeping your weight on track And if you re still on those meds you might be dealing with some side effects like sleepless nights digestive issues or irritability which can totally throw off your commitment to your goals Whether you re taking meds or not setting up healthy habits is crucial to maintaining your weight over time One of the best things you can do Make sure you re getting all the magnesium your body needs Don t let a magnesium deficiency derail your progress Give Magnesium Breakthrough by BIOptimizers a shot Unlike other supplements this one s got all 7 forms of magnesium that your body can actually absorb so you get the full spectrum of benefits This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check For an exclusive offer head to bioptimizers com happy and use the promo code happy10 at checkout to save 10 And if you subscribe you ll snag amazing discounts free gifts and a guaranteed monthly supply Click here to visit this podcast episode
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