Fueling Brand Connections W/ Nycole Hampton (GoodRx)

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In this episode of The Influence Factor Alessandro Bogliari CEO and Co-Founder of The Influencer Marketing Factory discusses influencer marketing evolution with Nycole Hampton Senior Director of Content Engagement Marketing at GoodRx Nycole shares insights on selecting the right influencers for brands stressing the importance of aligning with campaign goals and target audiences She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies Lastly Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 01 15 – Introduction to Nycole 04 01 – Evolution of influencer marketing 06 15 – Identifying the right partners and platforms 08 40 – Mistakes brands make in influencer marketing 12 30 – Thoughts on user-generated content 14 50 – Value of social listening 17 20 – Pulling influencer marketing into a larger content strategy Check out some of our previous episodes Are Brands Adapting to the Changing Role of Creators w Desiree Martinez The Secrets Behind ESPN 39 s Social Media Success w Maxwell Kelley How Can Storytelling Drive Content w Jesse Katches Inside Snap 39 s Playbook w Brooke Berry Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What is the Future of Social Media w Coco Mocoe What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi What Does it Take to Succeed as a Creator w Nicky Reardon From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Redefining Influence Trends Challenges and Opportunities w Keith Bendes Linqia Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Click Create Connect w David Neyman Logitech Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence Boosting Brands with Vitamin-Infused Marketing w Lisa Chudnofsky The Vitamin Shoppe TikTok 39 s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ Creator Economy Insights Unveiled w Matt Navarra Influencer Activations that Drive Results w James Creech Brandwatch From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Art of Social Media Creativity w Jon Youshaei Exploring the Influence and Impact of Reddit w Will Cady New Social Media Subscriptions Super Bowl 39 s Influencers and Content Creators Trips w Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Innovation Within A Traditional Marketplace w Jake Karls Mid-Day Squares Click here to visit this podcast episode