Marketing For A Tough Industry

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Participate in our Listener Feedback Survey 5 minutes for 50 Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge Tobacco alcohol adult entertainment pharmaceuticals firearms cryptocurrency or cannabis These sectors face stringent regulations and significant public scrutiny They also present incredible opportunities for marketers willing to navigate these hurdles In this episode we explore the strategies needed to effectively promote products and services in tough industries where traditional marketing approaches often fall short and innovative compliant strategies are keys to success Listen For9 05 Overcoming Industry Challenges Through Earned Media11 45 The Importance of Receipts 14 32 Engaging the Canna-Curious Segment19 11 Leveraging Testimonials and Case Studies for Older Demographics Guest Michael Mejer Green Lane CommunicationWebsite Email Michael s LinkedIn Green Lane Communication s LinkedIn Instagram Rate this podcast with just one click Leave us a voice message we can share on the podcast https www speakpipe com StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast Book a meeting with Doug Downs to talk about it Apply to be a guest on the podcastConnect with usLinkedIn X Instagram You Tube Facebook ThreadsRequest a transcript of this episodeSupport the Show