The Future Of Social Commerce W/ Sarah Penna (Orca)

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In this episode of The Influence Factor Alessandro Bogliari CEO and Co-Founder of The Influencer Marketing Factory speaks with Sarah Penna SVP of the Creator Team at Orca about the dynamic world of social commerce and live stream shopping Sarah shares her journey from founding the first YouTube talent management company later acquired by DreamWorks to her mission of helping creators connect with fans and earn a living She explains how Orca supports creators and brands through live streaming short-form video and affiliate marketing Sarah also provides actionable tips for hosting successful live streams emphasizing audience engagement product knowledge and creating urgency with giveaways and discounts Additionally she highlights the importance of trust brand recognition and evolving platforms to better support creators long-term growth and success Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 00 55 – Introduction to Sarah 03 15 – Rise of social commerce and livestream shopping 04 20 – Becoming a great livestream host tips and strategies 09 24 – Creating urgency and building trust in social commerce 15 50 – Success stories in social commerce 18 45 – Challenges and opportunities in the industry 21 30 – Future-focused insights for the creator economy Check out some of our previous episodes The Creator s Attorney w Tyler Chou The New Currency of Marketing w Raja Rajamannar CMO of Mastercard Pay Transparency for Creators w Lindsey Lugrin How To Protect Your Social Media Accounts w Liron Segev Liquid Death s Unconventional Marketing w Greg Fass The Secrets Behind ESPN s Social Media Success w Maxwell Kelley Inside Snap s Playbook w Brooke Berry Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence TikTok s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Art of Social Media Creativity w Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Click here to visit this podcast episode