The New Currency Of Marketing W/ Raja Rajamannar (CMO Of Mastercard)

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In this episode of The Influence Factor host Alessandro Bogliari interviews Raja Rajamannar Chief Marketing and Communications Officer of Mastercard They discuss Raja 39 s concept of quot Quantum Marketing quot and explore the evolution of marketing over the past two decades Raja shares insights on the impact of AI the importance of trust in modern marketing and how brands can appeal to younger generations He emphasizes the balance between leveraging new technologies and maintaining human creativity Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 00 57 – Introduction to Raja 06 37 – Developments in marketing over the past 20 years 09 40 – The impact of AI and Generative AI on marketing 14 30 – Explanation of Quantum Marketing concept 18 15 – Building trust with new generations of consumers 21 05 – Key aspects for brands to establish trust 22 20 – Emerging technologies impacting the future of marketing Check out some of our previous episodes Pay Transparency for Creators w Lindsey Lugrin How To Protect Your Social Media Accounts w Liron Segev Future of Online Communities w Sara Wilson Liquid Death 39 s Unconventional Marketing w Greg Fass Are Brands Adapting to the Changing Role of Creators w Desiree Martinez The Secrets Behind ESPN 39 s Social Media Success w Maxwell Kelley Inside Snap 39 s Playbook w Brooke Berry Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi What Does it Take to Succeed as a Creator w Nicky Reardon From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence TikTok 39 s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Art of Social Media Creativity w Jon Youshaei Exploring the Influence and Impact of Reddit w Will Cady New Social Media Subscriptions Super Bowl 39 s Influencers and Content Creators Trips w Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Innovation Within A Traditional Marketplace w Jake Karls Mid-Day Squares Click here to visit this podcast episode