#1089 | From The Archive | Authenticity With Sasha Willis

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In this conversation from my archive I discussed the power of authenticity with Sasha Willis In all her ventures Sasha s authenticity shines proving that showing up as yourself is the key to a resonant successful brand Here s what she had to share on making authenticity your superpower Consistency Across Platforms Sasha emphasizes that being your authentic self is not just simpler it s more sustainable Whether it s your website social media or face-to-face interactions showing up consistently helps people know like and trust you three essential ingredients for turning followers into customers Professionalism Redefined Authenticity doesn t mean sacrificing professionalism For Sasha it s all about treating people with respect How you present yourself whether you re rocking colorful hair or keeping it classic doesn t undermine your expertise or professionalism The Like-Know-Trust Factor Sasha builds on this principle noting that authenticity is central to creating genuine connections She advises against hopping on trends that don t feel right or portraying a persona for likes Showing up as yourself keeps engagement and consistency natural rather than forced Social Media Isn t Everything While social media is essential it s only part of the picture Sasha underscores the value of extending your brand to all touchpoints like adding personal values and beliefs to your website or showcasing your real-world interests It s this holistic approach that makes your brand a relatable trusted experience everywhere people find you 4o Click here to visit this podcast episode
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