#500: March Madness Special: Hyper-paced CX In The IGaming Industry With Pini Yakuel, Optimove

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Welcome to our first March Madness episode – and in the spirit of this today we re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions yet with very little differentiation between brands The iGaming industry which includes sports betting and online casinos is often looked at as a commodity product service with little differentiation between brands Incentives like bonuses of free money for gambling wear out As we know and talk about a lot on this show for brands to create a difference they need to create a better user experience deep personalization and relevancy Yet with the high stakes and high volume of customer interactions traditional retailers financial service providers and others can learn from marketing in the iGaming industry To help me discuss this topic I d like to welcome Pini Yakuel CEO and Founder of Optimove a platform ranked 1 by Gartner for multichannel marketing journey orchestration Resources Optimove website https www optimove com Get the latest news and updates on LinkedIn here https www linkedin com company the-agile-brand For consulting on marketing technology customer experience and more visit GK5A https www gk5a com Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink companyClick here to visit this podcast episode