#571: Unlock Expert Mode: Getting To A B2B E-commerce Strategy With The Office Of Experience And Znode

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B2B e-commerce offers great opportunities to manufacturers and distributors but creating an industry-specific strategy and finding the right partners and platforms to implement it can make all the difference This episode is brought to you by The Office of Experience a design-driven digital-first vertically integrated and collaborative agency that believes in the power of ideas and the strength of people and by Znode the premier B2B e-commerce enterprise platform About Carlos Manalo Carlos is co-founder co-CEO of OX He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space As a customer-centered experience strategist by training Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey By merging the benefits of analysis and interaction he creates experiences that drive alignment progress and evolution His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner building user-centered experiences for some of the world s leading brands About Tom Flierl Tom is the Chief Commercial Officer at Amla Commerce creator of ecommerce software products Artifi and Znode Tom leads the sales marketing channel management and account management teams and managing analyst relations He leverages over 20 years of business experience in branding marketing digital commerce and technology to assist customers through their digital journey Tom is frequently featured as a speaker and thought leader on digital commerce About Wil Goodman Wil is an Account Executive at Amla Commerce creator of the ecommerce software products Artifi and Znode Wil works with manufacturers distributors and retailers daily to understand how their unique business needs shape their ecommerce strategies Growing up in a family with deep roots in distribution his father owns a building trades and materials business Wil developed an early understanding of the industry Before joining Amla Commerce Wil spent six years working for a nationwide medical distributor Leveraging his background and software expertise Wil helps prospective customers craft the optimal ecommerce experience using Znode RESOURCES The Office of Experience website https www officeofexperience com Znode website https www znode com Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company Learn more about your ad choices Visit megaphone fm adchoices