#578: The Future Of Shoppable TV With Peter Hamilton, Roku

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Today we re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships While Roku is mostly known as the most popular streaming platform in the US Canada and Mexico reaching over 83 million households it s also a strategic advertising destination for some of the biggest brands from Disney to McDonald s To talk about all of this as well as some recent announcements I d like to welcome Peter Hamilton Senior Director of Ad Innovation Roku Peter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders He joined Roku in 2021 as the Head of Television Commerce Today he is the Senior Director of Ad Innovation at Roku where his teams build all consumer-facing ad experiences on Roku RESOURCES Roku website https www roku com Roku Ads Manager https advertising roku com solutions advertise ads-manager Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company Learn more about your ad choices Visit megaphone fm adchoices