#585: Inventory Management To The Rescure With Riikka Söderlund, Katana

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Today we re going to look at the impact of social media on product demand and inventory management with Riikka S derlund COO at Katana We ll explore the double-edged sword of viral products and how sophisticated inventory management can serve as a crisis management tool Riikka S derlund is the chief marketing officer at Katana Technologies where she is responsible for demand generation and day-to-day marketing operations From transforming how some of the biggest brands and companies utilize technology in their marketing to using data driven insights to produce exceptional results for B2B SaaS and media groups Riikka applies her expertise to holistically design scalable strategies that move the needle for Katana and its customers Today her knowledge helps small and medium-sized businesses uplevel their operations contributing to the 2 billion in annual sales order volume that flow through the platform RESOURCES Katana website https katanamrp com Wix Studio is the ultimate web platform for creative fast-paced teams at agencies and enterprises with smart design tools flexible dev capabilities full-stack business solutions multi-site management advanced AI and fully managed infrastructure https www wix com studio Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company

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