#592: Sending The Right Message At The Right Time With John Kim, SendBird

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Communicating with your customers is a good thing right Well what about when some of your outbound communications end up repelling customers rather than attracting them Today we re going to discuss advanced customer interaction strategies with John Kim Co-Founder CEO of Sendbird We ll dive into the effectiveness of in-app messaging the rise of mobile engagement and the evolving machine-to-machine economy John S Kim is the Co-Founder and CEO of Sendbird YC W16 the customer communications platform powering 4 000 of the world s most popular digital applications 7 billion messages sent and received between over 320 million people every month are routed using Sendbird whose customers include DoorDash Match Group Virgin Mobile Noom and Paytm The company has raised 220 million USD to-date backed by reputable investors including ICONIQ Capital SoftBank Vision Fund Shasta Ventures Y Combinator and more John is a successful serial entrepreneur and CEO His first startup Paprika Lab social gaming was acquired by GREE and he was Korea s all-time no 1 pro gamer in the Unreal Tournament RESOURCES Sendbird website https www sendbird com Wix Studio is the ultimate web platform for creative fast-paced teams at agencies and enterprises with smart design tools flexible dev capabilities full-stack business solutions multi-site management advanced AI and fully managed infrastructure https www wix com studio Attend the Mid-Atlantic MarCom Summit the region s largest marketing communications conference Register with the code Agile and get 15 off Register now for HumanX 2025 This AI-focused event which brings some of the most forward-thinking minds in technology together Register now with the code HX25p tab for 250 off the regular price Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company