#598: Keeping Up With Consumer Payment Preferences With Will Mavromichalis At Kount

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Are you keeping up with the changing payment preferences of your customers From Buy Now Pay Later BNPL to digital wallets if your payment strategy isn t evolving you might be missing out on where your customers want to be Welcome to today s episode where we re exploring the rapidly changing landscape of online payments with Will Mavromichalis Director of Sales Identity and Fraud at Kount an Equifax Company We ll dive into the technology and generational shifts impacting payment behaviors and discuss how retailers can stay ahead of the curve while managing fraud risks William Mavromichalis is a 10-year technology sales veteran and has been with Kount for the past five years During his time at Kount Will has held a variety of roles geared towards revenue growth and strategic partnerships As a sales leader Will is focused on growing the global footprint for Kount and Equifax by leading a team of seasoned account executives While leadership is his passion Will enjoys rolling up his sleeves with his team to solve the complex identity and fraud business challenges that merchants face on a day-to-day basis When he is not working you can find Will spending quality time with his wife Kathryn and two daughters Mila and Viola RESOURCES Kount website https kount com Wix Studio is the ultimate web platform for creative fast-paced teams at agencies and enterprises with smart design tools flexible dev capabilities full-stack business solutions multi-site management advanced AI and fully managed infrastructure https www wix com studio Register now for HumanX 2025 This AI-focused event which brings some of the most forward-thinking minds in technology together Register now with the code HX25p tab for 250 off the regular price Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company