#615: Is Black Friday Still The Star Of The Holiday Season? Featuring Joe Shasteen, RetailNext

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Has Black Friday lost its significance as a singular shopping day or is it evolving into something more strategically beneficial for both consumers and retailers Today we re thrilled to welcome Joe Shasteen Global Manager of Advanced Analytics at RetailNext Joe is here to share insights into the 2024 holiday shopping season based on early Black Friday weekend data and what these trends tell us about the shifting consumer behavior landscape From the rise of intentional spending to the evolving importance of integrating online and offline strategies Joe will help give us a clearer picture of the holiday retail outlook Joe Shasteen is the Global Manager of Advanced Analytics at RetailNext where he s been for over seven years Using Retail Labs Joe and the Advanced Analytics team at RetailNext help retailers understand in-store shopper behavior This leads to the testing and design of the impact of in-store changes ultimately improving the shopper s experience RESOURCES RetailNext website https www retailnext net Wix Studio is the ultimate web platform for creative fast-paced teams at agencies and enterprises with smart design tools flexible dev capabilities full-stack business solutions multi-site management advanced AI and fully managed infrastructure https www wix com studio Don t miss Medallia Experience 2025 March 24-26 in Las Vegas Registration is now available https cvent me AmO1k0 Use code MEDEXP25 for 200 off registration Register now for HumanX 2025 This AI-focused event which brings some of the most forward-thinking minds in technology together Register now with the code HX25p tab for 250 off the regular price Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company

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