#616: Synthetic Personas In Market Research With Ali Henriques, Qualtrics

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What if the future of market research isn t human at all but relies on AI-generated personas to mimic real-world consumers Today we re joined by Ali Henriques Global Director of Edge at Qualtrics Ali is here to discuss how synthetic personas AI and digital qualitative tools are reshaping the future of market research and share some insights from the Qualtrics 2025 Market Research Trends Report RESOURCES Qualtrics https www qualtrics com Wix Studio is the ultimate web platform for creative fast-paced teams at agencies and enterprises with smart design tools flexible dev capabilities full-stack business solutions multi-site management advanced AI and fully managed infrastructure https www wix com studio Register now for HumanX 2025 This AI-focused event which brings some of the most forward-thinking minds in technology together Register now with the code HX25p tab for 250 off the regular price Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company

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