In this episode of the B2B Marketing Excellence Podcast host Donna Peterson discusses the vital role of marketing in today s manufacturing landscape Joined by Robert Rose Chief Strategy Advisor for Content Marketing Institute they explore the importance of storytelling personalized communication and building trust with customers These practical strategies will help you create valuable content that will resonate with your specific audience and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales Timestamps-00 00 Introduction to Modern Marketing for Manufacturers02 45 Creating Valuable Content for Industrial Brands05 24 The Importance of Personalization in Marketing07 41 Tactics for Lean Marketing Teams11 09 Building a Content Strategy26 19 Evaluating and Scaling Your Marketing Efforts30 33 Essential Tools for Digital Strategy33 17 Conclusion and Key Takeaways If you would like to continue this conversation please feel free to contact Donna Peterson at dpeterson worldinnovators com Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music Click here to visit this podcast episode
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