#606: Connecting Experimentation To Business Outcomes Across The Journey With Vijay Ganesan, Optimizely

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How do you know if your marketing efforts are actually driving real business outcomes Imagine being able to tie every experiment campaign and variant to metrics that truly matter I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world s leading brands and hearing all about Optimizely s platform and how it enables 1 1 personalization streamlined content operations and incorporates the latest generative AI features Today we re exploring the power of connecting marketing and experimentation to business outcomes with Vijay Ganesan Co-Founder and CEO of NetSpring now part of Optimizely We ll dive into how this integration enables marketers and digital leaders to measure what matters most and unlock new levels of insight and accountability Vijay – welcome to the show and congrats on the acquisition of NetSpring – Why don t you start by telling us a little bit about your background and your current role RESOURCES Wix Studio is the ultimate web platform for creative fast-paced teams at agencies and enterprises with smart design tools flexible dev capabilities full-stack business solutions multi-site management advanced AI and fully managed infrastructure https www wix com studio Don t miss Medallia Experience 2025 March 24-26 in Las Vegas Registration is now available https cvent me AmO1k0 Use code MEDEXP25 for 200 off registration Register now for HumanX 2025 This AI-focused event which brings some of the most forward-thinking minds in technology together Register now with the code HX25p tab for 250 off the regular price Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company
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