Have you ever wondered how the rapidly advancing technology and revolutionary business models shape the growth and management of businesses On this episode we explore the connection between business growth digital marketing as well as the evolving role of artificial intelligence Our special guest Clayton Patterson shares insights from his rich entrepreneurial journey the lessons he learned along the way and the strategic value of integrating AI in business Clayton is only in his mid-30s but has already started a law firm a venture capital investment group a digital marketing agency and is cancer survivor For those keen to dive deeper into digital marketing s principles Clayton has written a book titled Blast Off What Executives Need to Know About Digital Marketing This resource is designed for CEOs and executives who may not need to be marketing tool experts but should understand key metrics KPIs and SEO basics to hold their teams accountable The book aims to equip high-level leaders with the knowledge to have meaningful conversations about digital marketing strategies ensuring they can manage and direct their company s marketing efforts effectively Links Mentioned claytonpatterson com Click here to visit this podcast episode
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