Brand Relationships: Effective Business Event Strategies

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In this episode of the B2B Marketing Excellence podcast host Donna Peterson and guest Kristi Dougherty Founder Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events They tackle the importance of budgeting understanding audience demand and the rise of niche-specific events and executive retreats With the event landscape evolving they emphasize the need for companies to adapt by offering targeted experiences that provide educational content and networking opportunities kristi also shared her expertise on the ideal marketing timelines for various types of events from large trade shows to intimate customer-targeted gatherings and the shift in webinar promotions The discussion highlighted the importance of aligning marketing messages with potential attendees interests to capture their attention effectively For businesses seeking to enhance their event strategies this episode offers valuable guidance and actionable insights Relevance of trade shows in the current marketing landscapeValue of in-person events in the digital ageImportance of first-party data and audience growth strategiesSignificance of creating valuable and educational contentBenefits of in-person events compared to virtual eventsTrend of upper management and entire teams attending trade showsAnticipating and preparing for organizing an in-person eventTrend of smaller niche-specific eventsRise of executive retreats and specialized workshopsMarketing and planning timelines for business events If you would like to continue this conversation please feel free to contact Donna Peterson at dpeterson worldinnovators com Guest Bio Kristi Dougherty is a Media Event Consultant and Industry Speaker focused on magazine brand revenue management event launches and management strategy operations marketing and agendas general marketing strategy and execution revenue growth across channels and corporate level leadership Linkedin www linkedin com in kristidougherty img src https fonts gstatic com s e notoemoji 15 0 1f514 72 png alt Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts Click here to visit this podcast episode