Digitize Your Reality: A Conversation With Randy Sosin – Part 1 – Connecting Podcasts with Listeners & Subscribers From All Over the World!

Digitize Your Reality: A Conversation With Randy Sosin – Part 1

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One of the biggest problems that we have in the world today is that we ve devalued music to it s basically free And you know I keep seeing these articles like well what if Spotify charged you 14 99 a month That isn t going to fix the problem Getting another billion dollars in the system so that Universal or Sony can get another 800 million into their coffer it s not going to the artists Randy Sosin nbsp This episode s guest is a groundbreaking filmmaker who has been at the helm of some of the most important music videos concert films and livestream events driving the sales of millions of albums downloads streams and concert tickets From Eminem to Pink Floyd from Sarah Silverman to the Electric Daisy Carnival he has been at the forefront of music visual storytelling for over twenty-five years He s currently focused on Music and Entertainment blockchain projects he s a blockchain Shaman and can help anyone understand and embrace the new Web 3 0 reality His name is Randy Sosin and this discussion will definitely be looking to the future What s new under the sun for musicians and for all of us who appreciate good art when it comes to sound What does Randy recommend and what does the future look like to him Listen in to find out As always if you have questions for my guest you re welcome to reach out through the links in the show notes nbsp If you have questions for me visit www audiobrandingpodcast com where you ll find a lot of ways to get in touch Plus subscribing to the newsletter will let you know when the new podcasts are available And if you re getting some value from listening feel free to spread that around and share it with a friend along with leaving an honest review Both those things really help and I d love to feature your review on future podcasts You can leave one either in written or in voice format from the podcast s main page I would so appreciate that nbsp A Changing IndustryAs our conversation starts Randy tells us about his early memories of sound I remember the first time hearing the Beatles he says and that was something that really changed my life You know like just the sound that came out of the radio the harmony and the whole thing We go on to talk about the music industry and the changes the digital age has brought about and how those changes sometimes don t get as much attention as they should Oh you ll see articles like vinyl outsold CDs Randy tells us and that may be true Vinyl may have outsold CDs in 2022 but if you go back to 1985 there were hundreds of millions of units sold Now you re talking about a million units sold nbsp The Music of MySpaceRandy tells us about social media s current role in brand promotion and how blockchain technology can help cut out the middleman between bands and their audience All that data and all that information goes to the other platforms he explains You can use it and you hope your algorithm works but coming soon will be the direct-to-consumer where they ll be able to connect to you directly in your world We also talk about how MTV once held and then lost the cultural influence that social media now holds and how today s platforms haven t focused on music the way MySpace once did And it was people loved it you know he says But then it s gone away I m shocked that there is I guess TikTok is what people say to me but it s not necessarily about music nbsp Moving Beyond RoyaltiesWe discuss the challenges of making money as a musician in the digital era and how utilizing the blockchain can ensure that the artists are being rewardedClick here to visit this podcast episode