In this episode of The Influence Factor Alessandro Bogliari CEO and Co-Founder of The Influencer Marketing Factory chats with Annie Leal founder of I Love Chamoy Annie shares her journey including her experience on Shark Tank and the boost it gave her business She highlights her mission to empower Latinos and celebrate their presence in the business world Annie discusses the power of social media especially TikTok and Instagram in promoting her products and connecting authentically with her audience She dives into the value of behind-the-scenes content the challenges and rewards of live shopping and the role of influencer marketing Annie also teases exciting new product launches like seasonings and candy and her plans to grow her retail presence Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 01 00 – Introduction to Annie 02 10 – Annie s experience on Shark Tank 06 30 – Using social media for product promotion 11 15 – Feedback loops 13 55 – Collecting data and building a customer base 16 05 – Approach to creators 18 30 – Navigating live shopping 23 20 – Future of social commerce and retail expansion Check out some of our previous episodes The Creator s Attorney w Tyler Chou The New Currency of Marketing w Raja Rajamannar CMO of Mastercard Pay Transparency for Creators w Lindsey Lugrin How To Protect Your Social Media Accounts w Liron Segev Liquid Death s Unconventional Marketing w Greg Fass The Secrets Behind ESPN s Social Media Success w Maxwell Kelley Inside Snap s Playbook w Brooke Berry Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence TikTok s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Art of Social Media Creativity w Jon Youshaei Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Click here to visit this podcast episode
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