How B2B Brands Can Gain Pricing Power Through Brand Loyalty

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Pricing power is a significant indicator of a company s market position Higher pricing power maintained over a sustainable period can often lead to increased profitability Warren Buffet once said The single most important decision in evaluating a business is pricing power If you ve got the power to raise prices without losing business to a competitor you ve got a very good business This episode offers a deep dive into the importance of solid marketing strategies in contemporary business emphasizing how integral it is for senior leadership to concentrate on building relationships that instills trust and cultivating brand loyalty During this conversation with Chris Burggraeve the Founder of Vicomte LLC we will discuss the following The importance of getting the CEO Finance and Marketing to work together for consistent business growth Pricing power How to keep your brands fresh for the next generation Fundamentals of marketing amid digital transformation How to communicate the value of marketing Chris s insights will help you set up solid marketing strategies that will have your company growing year after year Learn more about our guest today – Chris Burggraeve is an award-winning B2C and B2B brand builder After a 23-year corporate career at Procter Gamble The Coca-Cola Company and AB InBev Global Chief Marketing Officer of the world s biggest brewer he now helps clients to re create brands with sustainable pricing power via Vicomte his World based marketing strategy advisory organization Contact Chris at crb vicomte com via WhatsApp at 1 646 853 3719 or via LinkedIn https www linkedin com in chrisburggraeve Chris s Books MARKETING is FINANCE is BUSINESS How CMO CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic AgeMarketing IS NOT a Black HoleFor more information about how to find quality marketing data to reach your ideal niche client contact Donna Peterson at 860-210-8088 or dpeterson worldinnovators com Visit our website at http www worldinnovators com Let s Connect LinkedIn Live Tuesday 4 00 pm EST https www linkedin com in donnaapeterson To learn more subscribe and get notifications on new episodes when they become available Click the YouTube Subscribe button above Subscribe via Apple Podcast – https podcasts apple com us podcast the-world-innovators-podcast id1553086832Subscribe via Spotify – https open spotify com show 39val2FZWA1OWGnJjiw1f5https www worldinnovators com b2bmarketingexcellence Click here to visit this podcast episode