How Sound And Music Influence Nature And Behavior: A Conversation With Pavle Marinkovic – Part 2 – Connecting Podcasts with Listeners & Subscribers From All Over the World!

How Sound And Music Influence Nature And Behavior: A Conversation With Pavle Marinkovic – Part 2

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We typically think about music as a listening experience playing an instrument dancing And I think that s like a narrow view of seeing of looking at this concept of music And that was one of the inspirations What I wanted to do in this book was to show that there s another way of thinking about music that s completely different from this let s say three main ways we think about music So if you step a little bit outside these traditional associations we have with what music is you can find that as we talked about sound can affect plant development it can influence the growth the health of the plant It can alter our sense of taste enhance or diminish their own flavors It can impact our moods It can uplift us calm us energize us and well audio branding uses that a lot because emotions sell at the end of the day Pavle Marinkovic nbsp This episode is the second half of my conversation with writer and audio branding consultant Pavle Marinkovic as we discuss how music can influence our shopping habits the latest research into sound s effect on our cellular metabolism and whether plants prefer Vedic chants or rock music nbsp As always if you have questions for my guest you re welcome to reach out through the links in the show notes If you have questions for me visit audiobrandingpodcast com where you ll find a lot of ways to get in touch Plus subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about If you re getting some value from listening the best ways to show your support are to share this podcast with a friend and leave an honest review Both those things really help and I d love to feature your review on future podcasts nbsp 0 00 00 – The Influence of Music on PlantsAs the second half of our discussion starts Pavle tells us about sound s effect on plants including an experiment in India that found plants prefer Vedic chants and classical music over rock The plants grew taller he explains they had bigger flowers and they had more flowers than the rock condition and they also saw that the plants were growing towards the speaker He talks about the discovery that music can affect the growth of microorganisms such as E Coli and the dramatic difference that simply playing the right music made at a waste-treatment plant After a year of using this classical music Pavle says they were able to save ten thousand euros in the cost of transporting this sludge so they reduced the amount of sludge produced by these sewage treatment plants 0 16 30 – The Power of Sound and MusicWe discuss the use of sound in shaping public behavior in recent years from dispersing riots to chasing away loiterers and how music can influence our behavior without us even realizing it For instance Pavle notes you can use the tempo of the music to make people either shop more faster or slower because they would unconsciously adapt to the sound cues that were at that moment happening He tells us why he believes sound is more important than we realize and the growing research into music s health benefits We think of music as a listening experience he observes playing an instrument dancing and I think that s like a narrow view of looking at this concept of music 0 24 24 – Exploring Music s Impact Across IndustriesOur conversation closes as Pavle tells us about his latest audio branding projects I m always always writing about music he says I m also consulting on audio branding with people who have some let s say problems with how to strategize about creating a Click here to visit this podcast episode