How To Increase Revenue During A Pandemic Using Social Media

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Today joining me is Lucy Rendler-Kaplan from Arkay Marketing PR and we re going to discuss one of my favorite topics how to use social media during this lockdown to increase business or to avoid making mistakes that can kill our business FINAL QUESTIONS 1 Hottest digital marketing technology that you recommend I m such a native user but if I HAD to pick Sprout Social for their reporting features FINAL QUESTION 2 Who is the most influential person in marketing today Many women inspire me daily 6 Key Social Media Trends to Watch in 2020 https www socialmediatoday com news 6-key-social-media-trends-to-watch-in-2020 568481 Bio Lucy Rendler-Kaplan is a marketing PR veteran with over 17 years of experience in product launches R D field marketing management public relations and social media marketing Both in-house and as a consultant Lucy has created developed and managed marketing projects for organizations including Red Bull North America ONE Coconut Water Camel Lipton and Ethos Water to name a few In 2013 Lucy left corporate America to work as a consultant focusing on small businesses and start-ups to design effective social media and marketing strategies to jump start brand growth in addition to strategic business development efforts she directs media relations branding advertising and website development As a social media consultant Lucy works with companies in auditing their current social media efforts and creating a comprehensive social media strategy that aligns company-wide objectives through social business practices Click here to visit this podcast episode

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