Inside The NFL’s Creator Strategies W/ Sam (Fink) Friedman (NFL)

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In this episode of The Influence Factor Alessandro Bogliari CEO of The Influencer Marketing Factory speaks with Sam Fink Friedman Senior Director of Content Partnerships at the NFL They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences She sheds light on the NFL s initiatives to enhance athletes personal branding and their digital presence Further Sam shares insights on the NFL s partnerships with YouTube including features like the YouTube Access Pass and NFL Creator of the Week as well as their pioneering Super Bowl concert on Roblox Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 01 20 – Introduction and background of Sam 04 40 – The growing importance of the Creator Economy 16 02 – NFL creator programs 21 50 – Athletes as personal brands and the evolution of NFL players 27 20 – The digital world of Roblox and the first-ever Super Bowl concert 33 45 – Predictions for the future of creators and media Check out some of our previous episodes Pay Transparency for Creators w Lindsey Lugrin How To Protect Your Social Media Accounts w Liron Segev Future of Online Communities w Sara Wilson Liquid Death 39 s Unconventional Marketing w Greg Fass Are Brands Adapting to the Changing Role of Creators w Desiree Martinez The Secrets Behind ESPN 39 s Social Media Success w Maxwell Kelley Inside Snap 39 s Playbook w Brooke Berry Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What is the Future of Social Media w Coco Mocoe What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi What Does it Take to Succeed as a Creator w Nicky Reardon From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence TikTok 39 s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Art of Social Media Creativity w Jon Youshaei Exploring the Influence and Impact of Reddit w Will Cady New Social Media Subscriptions Super Bowl 39 s Influencers and Content Creators Trips w Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Innovation Within A Traditional Marketplace w Jake Karls Mid-Day Squares Click here to visit this podcast episode