Making Conversations About Targeting Your Ideal Clients Count (using Niche Marketing)

Play This Episode

0 Votes

Building successful business relationships the importance of shared values and identifying your niche In this episode host Wendy Harris is joined by her guest and friend Jenny Procter of Bondfield Marketing They discuss the challenges of navigating jargon in the sales and marketing industry emphasising the importance of leading with shared values and prioritising people in business interactions and the significance of targeting ideal clients and the value of in-person connections Listen in to learn more about making conversations count and effectively targeting your ideal clients But this comes back to doesn t it people valuing what we do that they are not the best at it themselves but appreciate that it needs to be done – Wendy Harris Making Conversations Count – July 2023 Attracting attention of ideal clients Drawing the attention of ideal clients is essential for any business to succeed and this can be done by finding a niche and connecting with them on shared values In this episode of Making Conversations Count podcast Wendy Harris and Jenny Procter discuss the importance of researching a potential client s sector creating an attractive profile and being brave when marketing oneself They provide valuable insight into how to make the most of unique skills and abilities to create successful marketing campaigns and emphasise that finding a niche is a process that can take time and may change over the years This podcast episode is an invaluable resource for any business looking to effectively target and attract ideal customers Timestamped summary of topics 00 00 00 Targeting ideal clients 00 05 35 Finding a niche 00 10 42 Finding shared values 00 15 57 Finding clients 00 21 18 More on niching down 00 26 07 Marketing for introverts What Is Making Conversations Count Making Conversations Count is a podcast from telemarketing and communication trainer Wendy Harris In it she shares how to use conversation to build relationships in business Missed our previous episodes You can catch up with any of the other guests we ve been making conversations count with here https makingconversationscount com episodes Listen to Making Conversations Count On your mobile device Hear the conversations in your favourite platform Apple or Spotify etc here https makingconversationscount studio listenClick here to visit this podcast episode