Roderick Jefferson, CEO And Fractional GTM Transformational Leaders At Roderick Jefferson & Associates

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Welcome to another episode of the Business Leaders of America podcast In our latest interview we had the pleasure of speaking with Roderick Jefferson a senior executive and award-winning sales enablement practitioner with over 25 years of experience Roderick is the CEO and Fractional GTM Transformational Leader at Roderick Jefferson Associates where he helps businesses enhance their sales processes and boost revenue through comprehensive GTM transformation solutions Roderick is also a bestselling author of Sales Enablement 3 0 and a global keynote speaker having shared his insights at numerous high-profile events and with companies like PayPal American Express Uber and Salesforce His expertise in communication collaboration and orchestration has empowered sales organizations to exceed expectations and achieve significant growth Beyond his professional accomplishments Roderick is known for his captivating storytelling including a profound near-death experience that shaped his perspective on life and work In our conversation we dove into his journey insights and the strategies he employs to drive sales excellence and customer satisfaction Stay tuned for an inspiring conversation with Roderick Jefferson Notable Awards and Recognitions CEO and Fractional GTM Transformational Leader at Roderick Jefferson Associates Sales Enablement Lifetime Achievement Award Issued by SellingPower Author of the bestselling book Sales Enablement 3 0 Award-winning sales enablement practitioner and global keynote speaker Worked with high-profile companies like PayPal American Express Uber and Salesforce Founding member of Sales Enablement Society Advisory Board Member at Autobound 2018 Sales Hacker Top 10 Award Sales Enablement Operations Issued by Sales Hacker 2018 Leading Sales Enablement Consultant Issued by SellingPower 2015 Sales Enablement Program of the Year Issued by SieriusDecisions How to connect with Roderick Jefferson https www linkedin com in roderickjefferson https roderickjefferson com https www amazon com dp 1736190911 Show Notes 1 36 Brief intro on how Roderick got to where he is today 3 00 Roderick s near-death experience and the lessons he learned from it 20 09 What drew Roderick to sales enablement and how he stayed passionate about it over the years 22 21 Implementing 3 key elements to build trust and rapport with leaders internal teams and customers 24 33 Common challenges businesses face in sales processes and how Roderick Jefferson Associates help them overcome those obstacles 29 11 Approaching the creation of scalable repeatable processes that lead to revenue growth 30 59 Core principles and insights from Roderick s book Sales Enablement 3 0 33 28 Advice for sales leaders who are looking to enhance their sales enablement strategies and drive their teams to greater success