TGM Classic | Daniel Murphy | The Secret To Building Liquid Death’s $700M Brand In Just 3 Years

Play This Episode

46 Votes

What does it take to be authentic when it comes to marketing A fundamental requirement of marketing is authenticity as consumers expect it They demand you to communicate your brand s message consistently tell an honest story and provide relatable information that will capture customer attention Daniel Murphy SVP of Marketing and angel investor at Liquid Death discusses the uber-effective marketing strategy that is making Liquid Death the darling and it brand in the CPG space right now With plans for global domination the canned-water company takes pride in authentic brand-building and keeping its consumers interested In this episode Darius and Daniel talk about marketing strategies advertising and the benefits of leveraging social media in building an audience They also talk about cancel culture and the best ways to handle negative feedback among other interesting topics Topics include How Daniel got into canned-water company Liquid Death What they do at Liquid Death How Daniel became SVP of Marketing at Liquid Death Daniel looks back at his career in advertising What Liquid Death has done in terms of marketing strategy How authentic brand-building wins over consumers Taking advantage of emerging social media platforms Cancel culture and how to handle it Daniel talks about their recent campaigns Collaborating with artists and other brands Working with Martha Stewart How Daniel found his dream job Future plans for Liquid Death And other topics Connect with Daniel Website https liquiddeath com Instagram https www instagram com liquiddeath hl en LinkedIn https www linkedin com in danqmurphy Connect with Darius Website https therealdarius com Linkedin https www linkedin com in dariusmirshahzadeh Instagram https www instagram com imthedarius YouTube https therealdarius com youtube Book The Core Value Equation https www amazon com Core-Value-Equation-Framework-Limitless dp 1544506708 Learn more about your ad choices Visit megaphone fm adchoices

Listen to our podcast on podcasting success!