TGM Classic | Fred Reichheld | Bain’s High Priest Of Customer Loyalty Teaches The Secret To Winning On Purpose In Business

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Business is not just about making money Business owners especially those starting out should have a clearly stated purpose or the essence of the organization More than the numbers and figures businesses exist to provide value to their customers Likewise customers recognize value when you provide them with products and services worth their time effort and money Most of them if not all crave a personalized experience and want to feel cared for Fred Reichheld also known as the high priest of loyalty and the creator of the Net Promoter System NPS joins us on the Greatness Machine to talk about customer loyalty and his book Winning on Purpose In this episode Darius and Fred discuss what great leadership looks like the key driver of customer loyalty and the ways to enrich the lives of other people They also talk about NPS and eNPS and how these things work and help businesses measure the quality of their customer service Topics include What is the one key driver of customer loyalty Definition of Net Promoter System NPS and how it works Fred explains the NPS rating scale Verbal NPS versus digital NPS NPS versus eNPS What makes a great leader And other topics Resources mentioned Winning on Purpose https www amazon com Winning-Purpose-Unbeatable-Strategy-Customers dp 1647821789 Good to Great https www amazon com Good-Great-Some-Companies-Others dp 0066620996 Connect with Fred Website https www netpromotersystem com LinkedIn https www linkedin com in fredreichheld Connect with Darius Website https therealdarius com Linkedin https www linkedin com in dariusmirshahzadeh Instagram https www instagram com imthedarius YouTube https therealdarius com youtube Book The Core Value Equation https www amazon com Core-Value-Equation-Framework-Limitless dp 1544506708 Learn more about your ad choices Visit megaphone fm adchoices

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