Why Is UGC Vital In Modern Shopping W/ Liz Griffin (BazaarVoice)

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In the newest episode of The Influence Factor Alessandro Bogliari CEO amp Co-Founder of The Influencer Marketing Factory engages in a conversation with Liz Griffin Global Vice President of Social Commerce at Bazaarvoice delving into the critical significance of user-generated content UGC in fostering transparent shopping experiences Bazaarvoice collaborates closely with brands integrating customer UGC onto their websites to furnish transparency and validation for consumers Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements thereby simplifying the consumer journey to purchase Additionally she underscores the profound impact of UGC particularly through the utilization of images and videos for authentic product evaluations Leave a 5-star rating on Apple Podcasts and Spotify Start Your Next Influencer Marketing Campaign Get In Touch Want to be a guest Apply here Show Notes 01 02 – Liz 39 s mission accomplishments and purpose 05 23 – Converting browsers to loyal brand buyers 11 22 – The importance of user-generated content UGC 13 50 – The shopping journey and the role of UGC 14 45 – Acquiring content on a large scale 17 05 – Key metrics and strategies for influencer marketing and social media Check out some of our previous episodes Trends at META w Jackie Pimentel Scaling Miss Excel w Kat Norton What is the Future of Social Media w Coco Mocoe What a Creator-Led Brand Looks Like w Bryan Reisberg Maxine The Fluffy Corgi What Does it Take to Succeed as a Creator w Nicky Reardon From 400 a Day to a Globally Recognized Brand w Calum Watson Gymshark Redefining Influence Trends Challenges and Opportunities w Keith Bendes Linqia Mastering Money w Vivian Tu Your Rich BFF The Magic of Interfluence w Lubna Mohsin-Haque Est e Lauder Click Create Connect w David Neyman Logitech Screen to Cart w Collette Winn NBCUniversal The Inside Scoop on Social Media w Jasmine Enberg Insider Intelligence Boosting Brands with Vitamin-Infused Marketing w Lisa Chudnofsky The Vitamin Shoppe TikTok 39 s Influence w Adrienne Lahens amp Sofia Hernandez Retaining Influence w Conor Begley CreatorIQ Creator Economy Insights Unveiled w Matt Navarra Influencer Activations that Drive Results w James Creech Brandwatch From Clicks to Cash Unleashing the Power of Linktree for Creator Monetization w Michael Bolen Insider View of VidCon w Colin Hickey Funding the Creative Journey w Aaron DeBevoise Spotter Swipe Right on OkCupid Success w Michael Kaye The Creative Drive Exploring the Passion and Business of the Creator Economy w Brendan Gahan Decoding the Secrets of the Creator Economy w Avi Gandhi The Art of Social Media Creativity w Jon Youshaei Exploring the Influence and Impact of Reddit w Will Cady New Social Media Subscriptions Super Bowl 39 s Influencers and Content Creators Trips w Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits Creators Community LinkedIn Innovation Within A Traditional Marketplace w Jake Karls Mid-Day Squares Click here to visit this podcast episode