#27: Why You Must Leverage Storytelling In B2B

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Storytelling has become a powerful differentiator and critical tool in B2B marketing In order to stand out in a digital world of noise being able to connect with people is paramout And the thing is businesses are made up of people The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging and he shares that framework on this Brand the Change episode Resources The Innovation Economy Website https www innovationeconomy show Sign up for The Agile Brand newsletter here https agilebrandguide com Get the latest news and updates on LinkedIn here https www linkedin com showcase innovationeconomy Listen to our other podcast The Agile Brand with Greg Kihlstr m https www theagilebrand show The Innovation Economy podcast is brought to you by Arlington Economic Development https www arlingtoneconomicdevelopment com The Innovation Economy is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink companyClick here to visit this podcast episode