#34 The Process Of Innovation

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In this engaging discussion Maarten Van Kroonenburg discusses his entreprenurial background and how it led him to develop a tried and true process for innovation that companies large and small can adopt Innovation isn t driven by an epiphany and it is not an unreachable goal it is the outcome of following a process as unintuitive as it may seem Don t miss these insights and more in this compelling episode spanning two countries and one innovative topic Maarten van Kroonenburg is the dynamic founder and CEO of BW Ventures Maarten is driven by a bold vision to transform the landscape for small businesses by developing resilient and scalable business models From his early days as an entrepreneur in the music industry Maarten quickly recognized the pitfalls small businesses face when modeled too closely on large corporations often leading to critical and sometimes fatal mistakes Armed with years of experience and a deeper understanding he established BW Ventures aimed at guiding companies to sidestep common pitfalls and innovate effectively and safely Maarten combines strategic insight with practical experience leading BW Ventures with a focus on structured customer-centric strategies His leadership empowers companies to confidently tackle future challenges Under Maarten s guidance BW Ventures exemplifies how innovation grounded in pragmatism can propel businesses toward sustained success through smart informed strategies Resources This episode is sponsored by BetterHelp Give online therapy a try at betterhelp com INNOVATE and get on your way to being your best self The Innovation Economy Website https www innovationeconomy show Sign up for The Agile Brand newsletter here https agilebrandguide com Get the latest news and updates on LinkedIn here https www linkedin com showcase innovationeconomy Listen to our other podcast The Agile Brand with Greg Kihlstr m https www theagilebrand show The Innovation Economy podcast is brought to you by Arlington Economic Development https www arlingtoneconomicdevelopment com The Innovation Economy is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company