#502: Cross-functional Collaboration Plus AI Augmentation With Mariam Asmar, Braze

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As companies continue to boast AI investments marketers are struggling to keep up according to a recent report from customer engagement platform Braze which finds that less than 50 of marketers are using or intend to use AI in their everyday tasks At the same time cross-functional team collaboration is at a standstill with only 1 of customer engagement being owned by a combination of marketing and technical teams and 25 of customer engagement executed by non-marketers Today we re going to talk about how the quality of a brand s digital experience relies on consistent organizational collaboration and iterating on the look and feel of a brand based on customer feedback To help me discuss this topic I d like to welcome Mariam Asmar VP Strategic Consulting at Braze Resources Braze website https www braze com Get the latest news and updates on LinkedIn here https www linkedin com company the-agile-brand For consulting on marketing technology customer experience and more visit GK5A https www gk5a com Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink companyClick here to visit this podcast episode