#503: Better Customer Insights With Matt Butler And Russ Hanig

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Recorded live at eTail Palm Springs in Palm Spring CA We are talking about all things retail e-commerce AI and more My guests today can talk about all of this and we re going to talk specifically about the importance of getting better insights to understand customer behavior perform media mix modeling and more with third-party data becoming less and less attractive to advertisers and marketers as cookie deprecation and third-party data reliance need to be replaced by reliable first-party data solutions To help me discuss this topic I d like to welcome Matt Butler Co-Founder CEO of Bonsai and Russ Hanig VP Growth Marketing at Gabb Resources Get the latest news and updates on LinkedIn here https www linkedin com company the-agile-brand For consulting on marketing technology customer experience and more visit GK5A https www gk5a com Headed to MAICON 24 – the premier marketing and AI conference Use our discount code AGILE150 for 150 off your registration code Register here http tinyurl com 5jpwhycv Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink companyClick here to visit this podcast episode