#513: AI & Fragmentation With Afif Khoury, SOCi

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The total number of solutions in the martech Lumascape has grown to more than 11K in 2023 representing almost 7 000 growth in the space in just 12 years The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI Today we re going to talk about data and platform fragmentation and how there is a risk of this worsening as new AI platforms and data sources are adopted So what do marketers do to balance the need to try new things while not risking fragmentation To help me discuss this topic I d like to welcome Afif Khoury CEO of SOCi Resources SOCi website https www meetsoci com Get the latest news and updates on LinkedIn here https www linkedin com company the-agile-brand For consulting on marketing technology customer experience and more visit GK5A https www gk5a com Headed to MAICON 24 – the premier marketing and AI conference Use our discount code AGILE150 for 150 off your registration code Register here http tinyurl com 5jpwhycv Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink companyClick here to visit this podcast episode