#515: Predictive Analytics And A First-party Data Strategy With Alan Gilleo, Leap Group

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Anyone listening to this show has heard us talk quite a bit about AI s impact on marketing and the customer experience We ve covered a pretty broad cross section of approaches but as you ve likely heard on this show and in many of the other places you get information it seems like generative AI is getting a lot of the attention these days While our discussion will likely touch on Gen AI today we re going to focus more on predictive analytics and predictive modeling another area of AI that is just as powerful if not moreso in some cases as the other types of artificial intelligence tools available And specifically we re going to talk about using predictive analytics to better succeed in a first-party data world To help me discuss this topic I d like to welcome Alan Gilleo CMO at Leap Group Resources Get the latest news and updates on LinkedIn here https www linkedin com company the-agile-brand For consulting on marketing technology customer experience and more visit GK5A https www gk5a com Headed to MAICON 24 – the premier marketing and AI conference Use our discount code AGILE150 for 150 off your registration code Register here http tinyurl com 5jpwhycv Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com Shortform makes the world s best ideas more accessible by creating high-quality book guides and summaries We re comprehensive detailed and add original insights and analysis Get a FREE trial and a 20 discount by joining through our special link https www shortform com agile The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink companyClick here to visit this podcast episode